5 Core Values to Follow When Starting a Blog

starting a blog

So you’ve decided to start your own blog? That’s great! You’re excited to see where the journey will take you and have all these great ideas for content you want to post. You might be doing this for fun, to vent or to give your knowledge in a certain aspect.

Maybe you are more experienced in the world of blogging and want to learn more about building core values to keep your blog growing.

You might want to make blogging a side hustle or even a full-time job down the road. Whatever your experience or aspirations you have for your blog. You must have some core values in place.

These 5 core values will give you a solid foundation to build upon when growing your blog to what you want it to be. Without a solid foundation you can’t build a loyal following of readers. No matter what your plans for the blog are, these core values will guide you along your blogging journey.

The 5 core values are:

1. Niche

Whether it is a personal blog or something more professional, it’s crucial that you find your niche in the blogging world.

If it’s a personal blog, think about the content you are going to post about. What message are you trying to convey to your readers? What topics are you going to discuss? Brainstorm some ideas and get some insight on who might read these posts.

It could be posts about your daily problems or about what you have learned from past experiences. Whatever your personal blog is about, think about who your target readers are to develop your niche.

Now if you are looking to blog about a certain topic such as business, finance, photography, gardening or any of the other countless topics. This is where you must dig deeper to carve out your space. It is best to narrow down your blog instead of going after a broad subject. An example of this would be finance. Finance in itself is an incredibly broad subject. Narrowing it down to something like helping others find creative ways to save up for yearly vacations. Narrowing down your niche allows readers to know what your blog is all about.

Want to post about multiple topics within your blog? Develop a central theme for your blog within your chosen niche. Create a blogging calendar and share it in a post so your readers know what to expect from your blog.

Don’t know what your niche is yet? Don’t sweat it. Start your blog anyway and experiment as you go. Sometimes the only way to find your desired niche is through trial and error. When you have found your niche you can begin to deliver your messages more effectively with the next core value.

2. Voice

Your voice is what differentiates you from the countless other bloggers within your niche. To have readers visit your blog and continue to come back you must find your own voice.

Do you want to be more personalized with your messages to your readers? Do you want to convey your viewpoint from a certain perspective? Do you want to spark an emotion within your readers? Whatever your aims may be its important for you to find your voice when blogging.

How do you go about finding your voice? Unfortunately there is only one answer to this question. Practice. Developing your voice may take some time. Make sure in finding your voice you keep posting. Hone your skills and experiment with ways to deliver your content. When you find your voice you’ll know.

Develop your viewpoint for your content. Build your blog while you find that voice that resonates with your readers. The next core value will aid you in that process.

3. Integrity

This is about staying true to yourself and to your blog. It is about building trust with your readers. Never deviating from the goals that you have for your blog.

Integrity builds reputation between you and your readers. Its about building a great community and treating your followers respectfully.

Don’t go chasing the money or posting about a topic that has nothing to do with your niche just because its trending.

It’s fine if you want to make money blogging. But make sure it aligns with what your blog is about. Take the time to choose the right affiliates and other revenue streams for your blog. Don’t have a gardening affiliate if your blog is about lowering insurance cost for corporations.

Don’t go chasing the highest payout. Keep true to yourself and to your blog. Ask yourself “would I use this product or service?” Is this going to benefit my readers? If the answer is no to either of those questions, then you shouldn’t do it. Keep a moral standard with your blog.

The next core value will keep you going through the tough times when you first start a blog.

4. Passion

Whatever you blog about, you have to have passion for the topic. If you want to have any type of long term success blogging, you have to love it.

Starting a blog for the sole purpose of making money won’t get you through the down times when you don’t have anyone reading your posts. Writing about your topic should fill you with enthusiasm.

Passion is about having fun with your blog. It isn’t about analytics or followers when you are first starting out. It’s about enjoyment. It’s about feeling good about yourself and your blog. Blogging is a learning experience, passion makes that experience an easier ride.

Life is too short to do something that you don’t enjoy. Blogging is no different. You have to enjoy it to stick with it for the long haul.

The last core value has to do with your readers and what you can do for them.

5. Value

When you start a blog, it’s all about your readers. What value can you bring into their lives? Answering this question determines the success of your blog.

Look at things from your readers perspective. What topics would they enjoy reading about? What would they like to learn? Giving your readers something of value in your niche will keep them coming back for more.

Value doesn’t always have to be in terms of new knowledge gained. It can be sparking an emotion or a memory within your readers. It can be something that your readers can relate to. There are plenty of ways to add value to your blog posts.

Give tips and tricks within your niche. Give your readers a free resource or printable to download. Don’t just piece together something, put some time and effort. Your readers will love you for it.

There you have it. The 5 core values to follow when starting a blog. I hope that you apply these into your blog. Don’t give up and keep writing. I wish you the best on your blogging journey.

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